Wednesday 24th, 11:30 – 12:00

Sponsored by mark-making*

Speaker: Alastair Williams

Keynote Summary

Fast-paced and thought provoking, in this session, Ali Williams, Co-Founder of multi-award winning brand strategy and creative agency mark-making*, looks at the important difference between a differentiated positioning and a distinctive brand, how the strongest brands leverage both, and why you should be doing the same.