10:00 to 10:30

Sponsored by One Marketing Communications

Speaker: Adam Friday

Keynote Summary

In order for a marketer to successfully do their job, they first need to understand who the customer is, what they want, and what drives them to make a purchase. If it sounds a little like psychology, that’s because these strategies are based on psychological theories, and are commonly referred to as marketing psychology.

And while marketers are definitely not psychologists, they do use several psychologically-based observations about human behaviour to communicate effectively with potential customers and increase conversions on a daily basis.

We will investigate what marketing psychology is, commonly used marketing psychology principles, how different audiences react to different adverts and how to use them for yourself.