Vertical Leap

Speaker: Chris Pitt

Keynote Summary

Today’s marketers have so much to do; there is a phenomenal amount of data to collate and analyse, and an endless number of marketing tools on offer that claim to make sense of it. The only way to overcome these challenges and get clever with your marketing is to use data science. In this talk, Chris will explain how data science techniques such as AI and machine learning can help you:

  • Unearth key threats and opportunities
  • Reveal powerful insights that will give you the edge over your competitors
  • Significantly increase the efficiency and effectiveness of your marketing
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