The application of behavioural science to your marketing strategy can dramatically increase conversion rates and therefore ecommerce revenue. Don’t miss this session as you will learn the following:
- People make decisions emotionally (80% of the time), then rationalise logically – learn how to nudge your customer in the right direction. (Nudge Theory, Framing)
- Choice is hard and options plentiful in every market – learn how to master the crucial conversion part of the process. (confirmation bias, herd behaviour, satisficing)
- It’s easier than you think – you don’t need a PhD in Psychology, just the tools, support, ideas, network and platform to deliver this.