In uncertain times as we are now it is easy to think that strategic marketing planning isn’t possible. In this presentation, Andy Sherratt from SPA Professional Academy will discuss why it is not only possible but essential. With advice on how to develop plans which will enable your organisation, its brands, and you, as the marketeer, to thrive in a changing environment.
Andy Sherratt
Principal
SPA Professional Academy
EXPERTISE
Andy is Principal of SPA Professional Academy and has many years of teaching experience combined with business training and consultancy. Andy is a Chartered Marketer and an active member of Chartered Institute of Marketing having previously been Chair of the Mid Yorkshire branch and Vice-Chair of the Yorkshire regional board. In addition, Andy has been a Senior Examiner for the CIM.
Andy is Principal of SPA Professional Academy and has many years of teaching experience combined with business training and consultancy. Andy is a Chartered Marketer and an active member of Chartered Institute of Marketing having previously been Chair of the Mid Yorkshire branch and Vice-Chair of the Yorkshire regional board. In addition, Andy has been a Senior Examiner for the CIM.
Why a strategic marketing plan is essential for 2022