Andy Sherratt
SPA Professional Academy
Andy is Principal of SPA Professional Academy and has many years of teaching experience combined with business training and consultancy. Andy is a Chartered Marketer and an active member of Chartered Institute of Marketing having previously been Chair of the Mid Yorkshire branch and Vice-Chair of the Yorkshire regional board. In addition, Andy has been a Senior Examiner for the CIM.
11:20 Theatre B – Delivering Successful Branding

In this talk Andy Sherratt will explain how to ensure your brand really delivers for the organisation. From the basics of what a brand is, through the functions, purpose and strategy of a brand. You will gain insights on how best to manage your brand, whether for a large or small organisation. These insights will then be linked to how they apply for personal branding to build your own profile alongside that of the organisation.

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