A recession doesn’t change the fundamentals of Marketing, but it might change the plans and priorities of an enterprise. To be able to meet the challenge all businesses need to ensure their message gets to the right clients and prospects to support the existing needs and to drive the company forwards in the right way to achieve the plans.
Andy Smith of Corpdata Ltd discusses different ways to target for success, and highlights a few things to include in your considerations, several things that simply must be done, and even a couple of things to avoid.