Tala Cook
Tala Cook
Director of Channel Planning
ALT
EXPERTISE
A digital marketing planning specialist, Tala has worked for some of Scotland’s top agencies for clients such as UEFA, Whyte & Mackay, Curves International, L’Oreal and Nissan. . In her role at ALT, Tala leads the strategic planning and delivery of digital marketing channels for clients, across social, digital and E-commerce.
Maximising value from digital marketing channels


To derive more value from your digital marketing channels, developing a strategic role for each channel in your marketing mix and how they all fit together into a connected customer journey is the key. This talk will explore how to achieve this. 

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