10:00 to 10:30

Sponsored by Shortlist Marketing

Speaker: Phil Richardson

Keynote Summary

We have entered the digital age, does a technology that was first used nearly 150 years ago still have a role in B2B marketing and lead generation?
The answer lies in the fundamentals of effective marketing and selling; understanding your market, building relationships and effective communication.
We will explore the changing role of the telephone and telemarketing in modern B2B lead generation and try to answer the question of whether you should be using it today.
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