Organic search remains one of the most effective and efficient methods of customer acquisition. However, with organic search results becoming increasingly squeezed out of prominence by things like paid listings, answer boxes and local results, many argue that the much-coveted ‘position one’ ranking isn’t as valuable as it used to be. David Ingram explores this conundrum and shares his thoughts on how SEO strategies can adapt to the new age of search. He’ll share insight from case studies conducted with key Bring Digital clients to show how marketers can still find SEO success in the age of the shrinking results page.  

Over the past 8 years, we have been evolving our own marketing approach, adapting as new tech becomes available. Along the way many aspects proved fruitless while some proved extremely fruitful! This techTALK focusses on the aspects of marketing that have driven considerable improvements in ROI, it breaks down the components, demonstrates the uplift and even how to implement them.

Andy Smith (Corpdata Managing Director) covers key issues about using personal data for direct marketing under GDPR; how to comply, how to rent lists safely.  Issues with your legacy data? Your prospects ( they are data subjects! ) and how to respect them. Using business lists under GDPR; data targeting, data accuracy, and data updates. Find out how to do things lawfully, get your due diligence and record keeping right and what you need to do if someone complains.

81% of companies will be using Customer Experience as the sole or main pathway to gaining competitive advantage by 2020 according to Gartner Group. CRM is the key to managing Customer Experience. But what if your CRM is a fail? We’ll show you how to recover, how to drive leads and start turning your Customers into Cheerleaders.

Join this session to get insights from helping thousands of Marketers break-through to higher levels, reflect on the key questions to enlighten your personal learning journey and see the top 25 Digital Marketing Skills to Master.

Want to get more leads or purchases from Google (without technical SEO)? I’ll show you how to show up for the search terms your prospects are searching and make business conversions on those pages. I’ll also show you how to build content around these search terms to build authority in Google.