The VIRTUAL Event for Marketing Professionals
Thurs 23rd April, 10 til 2
Combining the knowledge and expertise of some of marketing’s most innovative companies, presenting a mix of keynote video with live Q&A
As life and work changes so dramatically
How will you adapt your marketing strategies to help steer a safe course for your business through these uncertain waters?
With a heritage of presenting highly engaging live keynote seminars, together with an exhibition of the latest marketing tools and solutions, we’re packing our bags and bringing everything online!
Our BRAND NEW virtual format is built to inspire you with ideas and give you the tools to implement them.
Attending may not only provide ideas to cover short term survival, but also give you the tools for long term transformation.
Learn whilst finding new solutions to your branding, digital, lead generation, direct marketing, content and advertising needs.
10:00AM - Tools & techniques to help you pivot in challenging times and tackle marketing challenges with confidence
There are thousands of digital tools available to help you get in front of and engage with potential customers. But often the essential step of defining your proposition and connecting it to what matters to people is overlooked. I will share several tools & techniques that will enable you to achieve more effective, richer and targeted marketing.
10:45AM - Direct Marketing under GDPR . . er . . no . . Covid19
Covering key issues about direct marketing in the time of Covid19 and using personal data under GDPR.
Covid19 brings many new realities to our everyday lives, and our working lives are no exception. Andy will explore the importance of targeting, record keeping and other considerations for still delivering successful results from your direct marketing.
Using some real examples of ICO investigations, Andy will also discuss practical steps to take when using data for marketing under GDPR so you can be prepared to respond to a similar enquiry or investigation including how to rent lists safely; issues with your legacy data; handling data processors; the importance of data accuracy; respect for data subjects & due diligence.
11:30AM - Unlock the value of your digital content using the cloud
Marketing teams have an increasing appetite for creating new and engaging content, but if it’s buried in a messy filing system, stored on various USB’s or individual hard drives, it’s worthless. In this session, Michael Wells, Founder and Managing Director of Third Light will explain how you can use the cloud to store and organise your content to make it easily searchable and unlock its value. Michael will go through different tools available and show real-life examples of how marketing teams are using future-proof technology to maximise the value they get from their digital content.
12:10PM - Why Brand Matters More Than Ever
A look at why some businesses will come out ahead in a post-coronavirus world; and what you need to do to be among them.
12:50PM - How EVERY Business can increase revenue using Social Media
In this seminar, we’ll cover how Facebook can grow your business. You can use these techniques to make more sales, build your audience, whether b2b or b2c! Heck, I even show you why Facebook can be your most profitable marketing channel!
1:30PM - Build high-performing integrated campaigns in challenging times
An in-depth look at what integrated means and how to harness the opportunity during these uncertain times.
1 – What is an integrated campaign and why should I run one?
2 – How do I use multiple marketing channels in harmony?
3 – What does the anatomy of a high-performing campaign look like?
Always 100% educational sessions, led by experts, designed to stimulate ideas and to leave you with practical tips to implement straight into your marketing campaigns.
Newbury’s Virtual Event partners
Claim your free Tickets
marketingSHOWCASE Newbury, Newbury Racecourse, Thursday 23rd April
Free to attend for marketing professionals
Your ticket entitles you to:
- Entry to the event from 10am – 2pm
- Access to keynote theatres
- Exclusive show offers