The M4 Corridor Event for Marketing Professionals
NEWBURY Racecourse, Thurs 23rd April, 10 til 2
Unlock your full business potential
LEARN HOW TO GET MORE
FROM YOUR MARKETING CAMPAIGNS
Presenting a series of highly engaging keynote seminars, together with an exhibition of the latest marketing tools and solutions. These events are built to inspire you with ideas and give you the tools to implement them.
Learn whilst finding new solutions to your branding, digital, lead generation, direct marketing, content and advertising needs.
Always 100% educational sessions, led by experts, designed stimulate ideas and to leave you with practical tips to implement straight into your marketing campaigns.
Theatre A : Keynotes
10:20 - How to build a high performance integrated campaign in 2020
An in-depth look at what integrated in 2020 means and how to harness the power of many channels to drive a high performing integrated campaign.
1 – What is an integrated campaign and why should I run one?
2 – How do I use multiple marketing channels in harmony?
3 – What does the anatomy of a high-performing campaign look like?
11:20 - MORE LEADS, MORE SALES, MORE PROFIT AT YOUR LIVE EVENTS
Generating return on your sales and marketing investment has never been more important or relevant . With so many marketing channels available to you, it’ s often difficult to know where to put your time, money and effort. But nothing replaces good old fashioned face to face. This keynote will help even the most experienced marketer discover why events are absolutely critical to your winning marketing mix, what kind of event your business needs and how you can do this cost-effectively.
12:20 - How EVERY Business can increase revenue using Social Media
In this seminar, we’ll cover how Facebook can grow your business. You can use these techniques to make more sales, build your audience, whether b2b or b2c! Heck, I even show you why Facebook can be your most profitable marketing channel!
13:20 - TOOLS & TECHNIQUES TO ENHANCE YOUR MARKETING ACTIVITIES
There are thousands of digital tools available to help you get in front of and engage with potential customers. But often the essential step of defining your proposition and connecting it to what matters to people is overlooked. I will share several tools & techniques that will enable you to achieve more effective, richer and targeted marketing.
Theatre B : Keynotes
10:20 - Marketing with data under GDPR
Andy Smith (Managing Director, Corpdata Ltd) covers key issues about using personal data for direct marketing under GDPR. In addition to discussing business importance of targeting, respect for data subjects, and record keeping and due diligence, and highlights their growing relevance to complying with GDPR. Using some real examples of ICO investigations, Andy also highlights some of the important steps to ensure you can respond to a similar enquiry. These include such issues as how to use data for marketing under GDPR; how to rent lists safely; Issues with your legacy data; handling data processors; the importance of data accuray.
11:20 - Unlock the value of your digital content using the cloud
Marketing teams have an increasing appetite for creating new and engaging content, but if it’s buried in a messy filing system, stored on various USB’s or individual hard drives, it’s worthless. In this session, Michael Wells, Founder and Managing Director of Third Light will explain how you can use the cloud to store and organise your content to make it easily searchable and unlock its value. Michael will go through different tools available and show real-life examples of how marketing teams are using future-proof technology to maximise the value they get from their digital content.
12:20 - BUILDING A VALUABLE BRAND
How much is your brand worth? How do you increase that value? Get a step by step guide to successful brand creation, repositioning or rebranding and brand-led marketing to deliver a measurable effect on the business bottom line, plus results from our recent brand survey of senior marketers.
Newbury’s Event partners
Claim your free Tickets
marketingSHOWCASE Newbury, Newbury Racecourse, Thursday 23rd April
Free to attend for marketing professionals
Your ticket entitles you to:
- Entry to the event from 10am – 2pm
- Access to keynote theatres
- Exclusive show offers