The VIRTUAL Event for Marketing Professionals
Tues 12th May, 10 til 2
Combining the knowledge and expertise of some of marketing’s most innovative companies, presenting a mix of keynote video with live Q&A
As life and work changes so dramatically
How will you adapt your marketing strategies to help steer a safe course for your business through these unchartered waters?
With a heritage of presenting highly engaging live keynote seminars, together with an exhibition of the latest marketing tools and solutions, we’re packing our bags and bringing everything online!
Our BRAND NEW virtual format is built to inspire you with ideas and give you the tools to implement them.
Attending may not only provide ideas to cover short term survival, but also give you the tools for long term transformation.
Learn whilst finding new solutions to your branding, digital, lead generation, direct marketing, content and advertising needs.
10AM - How EVERY Business can increase revenue using Social Media
In this seminar, we’ll cover how Facebook can grow your business. You can use these techniques to make more sales, build your audience, whether b2b or b2c! Heck, I even show you why Facebook can be your most profitable marketing channel!
10:55AM - Direct Marketing under GDPR . . er . . no . . Covid19
Covering key issues about direct marketing in the time of Covid19 and using personal data under GDPR.
Covid19 brings many new realities to our everyday lives, and our working lives are no exception. Andy will explore the importance of targeting, record keeping and other considerations for still delivering successful results from your direct marketing.
Using some real examples of ICO investigations, Andy will also discuss practical steps to take when using data for marketing under GDPR so you can be prepared to respond to a similar enquiry or investigation including how to rent lists safely; issues with your legacy data; handling data processors; the importance of data accuracy; respect for data subjects & due diligence.
11:50AM - Build high performing integrated campaigns in challenging times
An in-depth look at what integrated means and how to harness the opportunity during these uncertain times.
- What is an integrated campaign and why should I run one?
- How do I use multiple marketing channels in harmony?
- What does the anatomy of a high-performing campaign look like?
12:40PM - Tools & techniques to help you pivot in challenging times and tackle marketing challenges with confidence
How do you get the big marketing jobs done … and done well? How do you make positive change and get everyone in your organisation pulling in the same direction? How do you market with confidence and without any hesitation?
The answers lie in clarity and direction. With them, everyone understands, believes and supports a central idea. Without them, everyone is an expert with differing opinions. I will share with you a powerful tool and some useful techniques for uniting everyone behind a single vision of your organisation and its value to customers.
1:30PM - PANEL DISCUSSION: WTF is 'New-Normal"?
Amongst a number of other overused pandemic-centric phrases you will have heard, new-normal attracts particular interest. Immediately marketers have had to adapt to working from home, cutting through more noise and reaching customers whilst in lockdown using new means and technology. marketingSHOWCASE have assembled our own ‘Avengers’ to discuss normality from all corners of marketing.
Always 100% educational sessions, led by experts, designed to stimulate ideas and to leave you with practical tips to implement straight into your marketing campaigns.
Virtual Event partners
Claim your free Place
marketingSHOWCASE Manchester – ONLINE, Tuesday 12th May
Free to attend for marketing professionals
Your entry entitles you to:
- Access to the live stream
- Participation in the Q&A’s throughout the day
- Recordings of the sessions to review
- Exclusive show offers