Andy Smith (Corpdata Managing Director) covers key issues about using personal data for direct marketing under GDPR; how to comply, how to rent lists safely.  Issues with your legacy data? Your prospects ( they are data subjects! ) and how to respect them. Using business lists under GDPR; data targeting, data accuracy, and data updates. Find out how to do things lawfully, get your due diligence and record keeping right and what you need to do if someone complains.

Too often you hear about the failure of CRM projects – “it was wasted money”, “nobody wanted to use it…”

Over the past 8 years, we have been evolving our own marketing approach, adapting as new tech becomes available. Along the way many aspects proved fruitless while some proved extremely fruitful! This techTALK focusses on the aspects of marketing that have driven considerable improvements in ROI, it breaks down the components, demonstrates the uplift and even how to implement them.