Many organisations use cloud applications to market their activities; email, website, CRM, event booking etc. All too often however these applications run stand-alone, don’t talk to each other and lead to inconsistent messages. Philip will show you how using the latest automation tools, integrated campaigns can be constructed to create a cohesive, consistent and effective approach.

With so much information on offer in this digital world, do you find it hard to get your marketing message heard? Join our seminar to discover ten top actionable tips you can take away that will strengthen your future marketing campaigns.

Today’s marketers have so much to do; there is a phenomenal amount of data to collate and analyse, and an endless number of marketing tools on offer that claim to make sense of it. The only way to overcome these challenges and get clever with your marketing is to use data science. In this talk, Chris will explain how data science techniques such as AI and machine learning can help you: Unearth key threats and opportunities – Reveal powerful insights that will give you the edge over your competitors – Significantly increase the efficiency and effectiveness of your marketing.

Email marketing is far from dead. The oldest form of digital marketing still delivers better reach, conversions and ROI than social media. From strategy and subscribers to format and frequency, see how you can stand out in the crowd, create valuable inbox interactions with your customers and beat the best path to improved conversions.

Imagine you could create a sustainable point-of-difference from your competitors, give your customers a genuine and compelling reason to choose you and unify everyone in your organisation, with just the truth. We will share practical techniques and examples, so you can apply clarity and direction to your marketing strategy, and give your customers what they crave – authenticity.

Generating return on your sales and marketing investment has never been more important or relevant. With so many marketing channels available to you, it’s often difficult to know where to put your time, money and effort. But nothing replaces good old fashioned face to face. This keynote will help even the most experienced marketer discover why events are absolutely critical to your winning marketing mix, what kind of event your business needs and how you can do this cost-effectively.