A guide to generating more sales for your business. Advice on building your brand, developing engaging messaging, planning campaigns, and delivering sales leads. Presented by one of the UK’s fastest growing B2B marketing agencies.

There are thousands of digital tools available to help you get in front of and engage with potential customers. But often the essential step of defining your proposition and connecting it to what matters to people is overlooked. I will share several tools & techniques that will enable you to achieve more effective, richer and targeted marketing.

Andy Smith (Managing Director, Corpdata Ltd) covers key issues about using personal data for direct marketing under GDPR. In addition to discussing business importance of targeting, respect for data subjects, and record keeping and due diligence, and highlights their growing relevance to complying with GDPR. Using some real examples of ICO investigations, Andy also highlights some of the important steps to ensure you can respond to a similar enquiry. These include such issues as how to use data for marketing under GDPR; how to rent lists safely; Issues with your legacy data; handling data processors; the importance of data accuray.

Customer Experience (CX) is at the top of your CEO’s agenda. Great CX has proven to increase revenue, create repeat business and drive customer referrals. Great CX is mission critical – your true north. In this session you will learn critical technology competencies to help you to shape your company’s CX and to grow revenue.

An in-depth look at what integrated in 2020 means and how to harness the power of many channels to drive a high performing integrated campaign.

1. What is an integrated campaign and why should I run one?
2. How do I use multiple marketing channels in harmony?
3. What does the anatomy of a high-performing campaign look like?

Generating return on your sales and marketing investment has never been more important or relevant . With so many marketing channels available to you, it’ s often difficult to know where to put your time, money and effort. But nothing replaces good old fashioned face to face. This keynote will help even the most experienced marketer discover why events are absolutely critical to your winning marketing mix, what kind of event your business needs and how you can do this cost-eff ectively.

It’s time to tune into the untapped resource that every business has at its disposal – but few are taking advantage of! Social selling is a simple way to increase your ROI through Employee Advocacy. So, why aren’t you empowering your staff today?