A guide to generating more sales for your business. Advice on building your brand, developing engaging messaging, planning campaigns, and delivering sales leads. Presented by one of the UK’s fastest growing B2B marketing agencies.

How do you get the big marketing jobs done … and done well? How do you make positive change and get everyone in your organisation pulling in the same direction? How do you market with confidence and without any hesitation?

The answers lie in clarity and direction. With them, everyone understands, believes and supports a central idea. Without them, everyone is an expert with differing opinions. I will share with you a powerful tool and some useful techniques for uniting everyone behind a single vision of your organisation and its value to customers.  

Covering key issues about using personal data for direct marketing under GDPR.  In addition to discussing the business importance of targeting, respect for data subjects, and record keeping and due diligence, Andy also explores & highlights their growing relevance to complying with GDPR.  Using some real examples of ICO investigations, considering some of the important steps to ensure you can respond to a similar enquiry or investigation. These include such issues as how to use data for marketing under GDPR; how to rent lists safely; Issues with your legacy data; handling data processors; the importance of data accuracy.

81% of companies will be using Customer Experience as the sole or main pathway to gaining competitive advantage by 2020 according to Gartner Group. CRM is the key to managing Customer Experience. But what if your CRM is a fail? We’ll show you how to recover, how to drive leads and start turning your Customers into Cheerleaders

Generating return on your sales and marketing investment has never been more important or relevant . With so many marketing channels available to you, it’ s often difficult to know where to put your time, money and effort. But nothing replaces good old fashioned face to face. This keynote will help even the most experienced marketer discover why events are absolutely critical to your winning marketing mix, what kind of event your business needs and how you can do this cost-effectively.