An in-depth look at what integrated means and how to harness the opportunity during uncertain times.

1. What is an integrated campaign and why should I run one?
2. How do I use multiple marketing channels in harmony?
3. What does the anatomy of a high-performing campaign look like?

If ever there was a time to be working on your marketing campaigns, this is it. Online sales are soaring and websites are competing against one another fiercely for those top spots. Discover how you can continue to better all aspects of your business during this period.

In this seminar, we’ll cover how Facebook can grow your business.  You can use these techniques to make more sales, build your audience, whether b2b or b2c!  Heck, I even show you why Facebook can be your most profitable marketing channel!

Covering key issues about direct marketing in the time of Covid19 and using personal data under GDPR.

Covid19 brings many new realities to our everyday lives, and our working lives are no exception. Andy will explore the importance of targeting, record keeping and other considerations for still delivering successful results from your direct marketing.

Using some real examples of ICO investigations, Andy will also discuss practical steps to take when using data for marketing under GDPR so you can be prepared to respond to a similar enquiry or investigation including how to rent lists safely; issues with your legacy data; handling data processors; the importance of data accuracy; respect for data subjects & due diligence.

There are thousands of digital tools available to help you get in front of and engage with potential customers. But often the essential step of defining your proposition and connecting it to what matters to people is overlooked. I will share several tools & techniques that will enable you to achieve more effective, richer and targeted marketing.