There are thousands of digital tools available to help you get in front of and engage with potential customers. But often the essential step of defining your proposition and connecting it to what matters to people is overlooked. I will share several tools & techniques that will enable you to achieve more effective, richer and targeted marketing.

81% of companies will be using Customer Experience as the sole or main pathway to gaining competitive advantage by 2020 according to Gartner Group. CRM is the key to managing Customer Experience. But what if your CRM is a fail? We’ll show you how to recover, how to drive leads and start turning your Customers into Cheerleaders

Keep up to date in this competitive and fast paced environment. As Google Premier Partners, Receptional are a successful multi award winning Digital agency. Hear about the latest features in PPC and how to use them to generate leads? Plus who is winning in SEO and how to improve your own performance?

An in-depth look at what integrated in 2020 means and how to harness the power of many channels to drive a high performing integrated campaign.

1. What is an integrated campaign and why should I run one?
2. How do I use multiple marketing channels in harmony?
3. What does the anatomy of a high-performing campaign look like?

Generating return on your sales and marketing investment has never been more important or relevant . With so many marketing channels available to you, it’ s often difficult to know where to put your time, money and effort. But nothing replaces good old fashioned face to face. This keynote will help even the most experienced marketer discover why events are absolutely critical to your winning marketing mix, what kind of event your business needs and how you can do this cost-eff ectively.

In this seminar, we’ll cover how Facebook can grow your business.  You can use these techniques to make more sales, build your audience, whether b2b or b2c!  Heck, I even show you why Facebook can be your most profitable marketing channel!

Andy Smith (Managing Director, Corpdata Ltd) covers key issues about using personal data for direct marketing under GDPR. In addition to discussing business importance of targeting, respect for data subjects, and record keeping and due diligence, and highlights their growing relevance to complying with GDPR. Using some real examples of ICO investigations, Andy also highlights some of the important steps to ensure you can respond to a similar enquiry. These include such issues as how to use data for marketing under GDPR; how to rent lists safely; Issues with your legacy data; handling data processors; the importance of data accuray.