How do you get the big marketing jobs done … and done well? How do you make positive change and get everyone in your organisation pulling in the same direction? How do you market with confidence and without any hesitation?

The answers lie in clarity and direction. With them, everyone understands, believes and supports a central idea. Without them, everyone is an expert with differing opinions. I will share with you a powerful tool and some useful techniques for uniting everyone behind a single vision of your organisation and its value to customers.  

Over the past 8 years, we have been evolving our own marketing approach, adapting as new tech becomes available. Along the way many aspects proved fruitless while some proved extremely fruitful! This techTALK focusses on the aspects of marketing that have driven considerable improvements in ROI, it breaks down the components, demonstrates the uplift and even how to implement them.

For many smaller businesses, the idea of a digital transformation sounds daunting. The perception is that automation is only for big business. Smaller businesses perceive that they just can´t risk playing around with IoT or experimenting with artificial intelligence, even when they understand the potential benefits. How can you be certain you are going to be successful with these technologies and get an ROI? Where do you start your digital transformation journey?

81% of companies will be using Customer Experience as the sole or main pathway to gaining competitive advantage by 2020 according to Gartner Group. CRM is the key to managing Customer Experience. But what if your CRM is a fail? We’ll show you how to recover, how to drive leads and start turning your Customers into Cheerleaders

Andy Smith (Corpdata Managing Director) covers key issues about using personal data for direct marketing under GDPR; how to comply, how to rent lists safely.  Issues with your legacy data? Your prospects ( they are data subjects! ) and how to respect them. Using business lists under GDPR; data targeting, data accuracy, and data updates. Find out how to do things lawfully, get your due diligence and record keeping right and what you need to do if someone complains.