NEWS AND VIEWS

HOW TO USE SEGMENTATION TO SUPERCHARGE YOUR MARKETING CAMPAIGNS

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HOW TO USE SEGMENTATION TO SUPERCHARGE YOUR MARKETING CAMPAIGNS

dotdigital’s Head of EMEA Marketing, Frank Brooks joined us for marketingSHOWCASE Online this June discussing how marketers can use segmentation to maximise their ROI.

Segmenting your data plays an important role in defining and understanding your target audiences. It allows you to identify the right customers for your products and services, keeping your marketing relevant and effective.

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